The article presents the study of some areas of educational space transformation under the COVID-19 pandemic influence. The focus of attention is on such problems as the cognitive well-being of the student, the tutor model of teacherstudent relations in the digitalising educational space, the functioning of academic mobility institution in a pandemic and post-pandemic world. Cognitive well-being of students implies mastering digital literacy with strict adherence to the norms of digital ethics. A tutor in modern education plays the role of not only a developer of an individual educational trajectory, but also a controller and educator. For the successful implementation of tutoring functions, the teaching staff of universities needs additional training. The main trends in academic mobility are internal and virtual mobility. The authors conclude that educational organisations need for adequate infrastructural policy, and educational space – inevitable transformations in budget financing. The results of the article can be used in further research on the higher education transformation problems, in the development of proposals and recommendations for specialists in the of higher education management field for use in practice.

The article is devoted to a new model for organizing production activities that is adequate to the challenges of digitalization – virtual organizations. The authors show that the widespread adoption of virtual organizations that have no clear boundaries in space and time over the past decade gives rise to new management problems. Old management models based on hierarchy, authoritarian approach, and punishment / reward as the main motivators are not effective in virtual teams. Traditional transactional leadership should be replaced by transformational leadership, which involves an individual approach, intellectual stimulation, idealized influence and inspiring motivation. The authors indicate the social and psychological difficulties of the spread of transformational leadership. The paper emphasizes the need for the formation of leadership, managerial and digital competencies for effective leadership in project virtual teams.

The article is concentrated on the study of urgent problems of digitalization of education. The authors, based on the study of actual changes in the educational environment of a higher education institution in the face of digitalization, attempted to apply systematic approach to the review of technology and information ethics in the virtual educational environment, while usually these factors are considered separately. The authors believe that the virtual environment is a holistic system, which requires ethical review, evaluation, etc. within the framework of information ethics. Results: 1. Global educational trends were named: promoting a culture of innovation; expansion of cooperation between educational, scientific and business organizations; digital university model development; development of cooperative pedagogy; continuity of education; creation of individual educational trajectories. 2. Risks of virtualization of educational environment in a higher education institution identified: student identification problems, insufficiency of motivation in contactless education, infringement of communication privacy, asymmetry in information distribution, digital discrimination. 3. The authors pay special attention to the study of the educational environment individualization process, which includes three stages: management of educational content, management of educational process and emergence of personal educational environments. The authors conclude that in the complex space of virtual education, an effective means of ensuring information security is the formation of information literacy that provides for the possession of certain information skills and suggests such information behavior that would counteract the real and potential dangers of digitalization. The results of the paper can be used in further studies of ethical issues of dissemination of digital communication technologies in education, in the development of proposals and recommendations to managers in the education system to be used in practice. Keywords: Digital ethics Á Personalization of educational environment Á Individual educational trajectory Á Humanization of education Á Discriminatory risks in education JEL code: J240 Á I230 Á I260 Á O360

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A relatively new phenomenon in management practice – a virtual team has been considered. Based on a study of a wide range of domestic and foreign sources, it has been shown, what problems arise during the formation and operation of virtual teams. Attention on the problem of mutual trust in the team has been focused. It has been concluded that the lack of common social norms and opportunities for mutual control, the lack of direct personal contacts, cross-cultural problems, and the lack of informal communication impede confidence building. However, the rapid idealization of a communication partner, the ability to create the effect of physical presence with minimal means can contribute to building trust and team spirit. The article is addressed to specialists in the field of personnel management and all interested in modern technologies of labor management.