The relevance of the study is stipulated by the need to increase the in-vestment attractiveness of the real sector of the economy in the context of global changes associated with the new industrial revolution "Industry 4.0". In this regard, the article is aimed at identifying indicators that determine the innovative potential of industrial complex enterprises, identifying factors and criteria for the effective development of industrial enterprises based on the introduction of innovative and digital technologies and increasing the investment attractiveness of high-tech industries. The leading approach to the study of this problem is a systematic and comprehensive analysis of the reasons of technological lag of industrial enterprises and the factors restraining their effective development. As a result, the possibilities of the economy growth at the account of the tools of the industrial investment policy were proved. The materials of the article are of practical value for researchers and specialists involved in the problems of increasing the investment attractiveness and economic efficiency of industrial enterprises in conditions of economy digitalization. The materials of the article are of practical value for researchers and specialists involved in the problems of increasing the investment attractiveness and economic efficiency of industrial enterprises in conditions of digitalization of the economy.