Constantly increasing competition in the markets of goods and services determines the need for new ways to improve the competitiveness of the enterprises and its products. The improving of production efficiency depends on various factors, including the energy factor. The rising of energy costs share in total cost of products manufactured by industrial enterprisers, have an increasing impact on the prices level and the products competitiveness. Further improvement of fuel and energy use efficiency will be largely determined by the success of energy management. The article describes the methodological basis for the industrial enterprise energy strategy formation based on the index approach.

In the period of crisis in the economy of Russia the changes in the priorities in the solution of the goals of functioning of enterprises has become characteristic for many of them. Among the main goals one can determine the holding of their own positions in the outlets or reorientation of activities in response to changing demands of customers. The solution of the goal of energy efficiency increase which is actual for many enterprises in developed and developing countries has come to the second level. Momentary incomes are now more important than the goals of the increase of utilized resources efficiency that are solved in a planned way every year. Due to this, the main aim of our research is the rationalization of the production programme of the enterprise of chemical industry JSC "KazanOrgSyntez" in the way that the maximization of the income, that is so necessary in the current conditions, would be possible under the conditions of the simultaneous growth of its energy efficiency. Methods of economical and mathematical modeling and linear programming were used in the process of the calculations that were carried out. As a result of the optimization of the production activities of an enterprise, aimed at its energy efficiency increase, the decrease of electrical energy consumption comprised 4.7% with regard to  real data. The research showed that enterprises even in hard economic conditions are able to combine the solution of current and long-term goals, not depending on external circumstances. Keywords: optimization of production activities, enterprise, production plan, economic-mathematical model;

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