The paper is dedicated to identifying the role of internal and external stakeholders in Higher Education system in Ukraine. Stakeholder analysis provides for identifying the most important stakeholder groups with direct and indirect influence on the HEIs. Therefore, the aim of this paper is to carry out an identification and categorization of stakeholders of HEIs. A list of stakeholders for HEIs is provided in the paper. The authors suggested deepening their stratification according to the following classification criteria: location, level of responsibility, level of influence on decision-making concerning activities of a HEI, form of performance of influence, scale of influence, financial ties, involvement status, potential for cooperation and threat, the stakeholders' stakes, types of stakeholders' interests, attributes power, legitimacy and urgency, significance level. In the article, the authors develop a model for selection and harmonization of stakeholder interests, which includes the following components: analysis and selection of key stakeholder groups, alignment of interests and needs of stakeholders and management decisions, taking into account the interests of stakeholder groups.

Traditions of vine cultivation and wine production have been formed in Moldova over centuries. According to folk traditions, wine is an integral part of any event organized by the locals. Wine tourism is a particularly significant sector for the country’s economy. Although it only emerged at the end of the 20th century, it is growing in importance every year. To contribute to this area of scientific discourse, a study on consumers’ perception of wine products and wine tourism in the Republic of Moldova was conducted. The main respondents who participated in the survey were citizens of the country, but respondents from Romania and Ukraine also participated. The results obtained indicate that wine products are consumed by the majority of the respondents participating in the survey and that wine tourism has continuity in its development and is of clear interest among citizens. The diversity of the tourist offers of the wineries and the recreational areas in which they are located are of course of particular importance when selecting a wine tour.

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