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The paper highlights the relationship between the efficiency of investments and innovations, emphasizes the scientific and methodological approaches to determining the amount of investments in the production of innovative products in the process of operational management of investment activity of industrial enterprises and the choice of investment-innovation project on the basis of its profitability assessment. The scientific-methodical approach to calculating the formation of the reserve and distribution of profit for the formation of own sources of financing of investment-innovation activity of industrial enterprises is offered; it gives an opportunity to provide high-tech development of the enterprise. The sequence of realization of investmentinnovation strategy of the enterprise as a component of the general strategy of the enterprise is determined.

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