The main purpose of the article is to identify and organize the main threats to the effective management of personnel potential in the public administration system. The object of the study is the personnel potential management system. The main scientific task will be to identify and organize the main threats to the effective management of personnel potential in the public administration system for a better understanding of which measures should be prioritized and which should not. The research methodology involves the application of modern econometric methods to achieve the set goal in the form of identifying and organizing the main threats to the management of personnel potential in the public administration system. The importance of the study of the theoretical and methodological principles of personnel management in the system of public administration has been proven. The key aspects that reveal the essence of human resource management in the public administration system are characterized. The importance of the human resources management system for public administration is proven. The key aspects of the influence of personnel potential management elements on the public administration system are determined. As a result, the main threats to the effective management of personnel potential in the public administration system were identified. As a result of the study, the main threats to the effective management of personnel potential in the public administration system were sorted out. Thus, it has been established which threats require an operational response, which are tactical, and which are strategic. The study has limitations and is manifested in the failure to take into account all possible threats to the management of personnel potential in the system of public administration. In our study, only a number of internal threats to the management of personnel potential to the system of public administration were taken into account. Further research should be devoted to countermeasures and external threats to the effective management of personnel potential in the public administration system.

State regulation of business in social networks provides for the protection of personal data, intellectual property rights and ensuring the confidentiality of information of legal entities and individuals. The purpose of the academic paper is to analyse the international experience of state regulation of business in social networks and to determine the approach to the model of its implementation. Features of the development of digital technologies make it possible to improve the selection of methods for carrying out the research, which will be based on the use of expert evaluation. The research methodology consists in conducting a comprehensive study of the modern environment of social networks and identifying key areas for state intervention and defining the legal framework for conducting business in social networks. In the course of analysing the state regulation of business in social networks, the search method, induction and deduction, and the empirical method were used. With the help of the latter, an analysis of the level of state presence in the activities of the corporate sector and the implementation of characteristic principles was carried out. The results of the academic paper characterize the trends of strengthening the influence of the state on the regulation of business activities in social networks, the need to introduce reporting and the existing system of user data protection. Thus, the academic paper provides a comprehensive analysis of state regulation of business in social networks.

The main purpose of the research is to identify problems of public administration in the context of achieving strategicgoals of the deinstitutionalization process for children’s social care in Ukraine to ultimately implement innovative changes inthe children’s social care. In terms of the theory and practice of public administration in Ukraine these issues remainunresolved and require further development and research. The article examines the reform of the national system ofinstitutional child care in the following logical sequence: analysis of the main stages of the reform of the deinstitutionalizationprocess for the children’s social care starting from the Ukraine’s independence; assessment of the results of the reform andthe level of its efficiency; identification of problems of public administration in the context of achieving the strategic goalsof the reform of the deinstitutionalization process for children’s social care in Ukraine; development of proposals for theadaptation of public administration system for the children’s social protection to comply with the European standards. Thearticle provides an analytical review of the implementation of the reform of deinstitutionalization process of child care andshowed the gap between the current model of child care deinstitutionalization in Ukraine with today's needs that requires aradical change in the priorities of public policy for the social care sphere. As the results of the research process the authorshave proposed the main directions for the implementation of innovations in the public administration system for the children’ssocial care, namely: introduction of multilevel governance; creation of a new network of social care institutions both in theterritorial dimension and in the functional direction; introduction of new tools for social investment. The achieved results mayserve as a basis for further research on modernization of public administration for the children’s social care.

A theoretical and methodological analysis is essential to ascertain the content, approaches, principles, strategic priorities of integrated development, and ways to improve the mechanisms of regulating the development of rural areas in Ukraine while integrating the relevant foreign experiences. The State regulation of rural development in Ukraine needs a rationale to adopt expanded approach to rural development, and to reiterate it as a separate sectoral area of public administration. It is recommended that the priority strategic direction of the State innovation policy in Ukraine should cover organizational and economic bases and adopt innovative model of development in rural governance contexts. The model of forming self-sufficient territorial communities is desirable in new administrative and financial decentralization contexts. Such a model can provide effective use of the internal resources of the community while taking into account the directions and of mechanisms of the State regulation.

In Ukraine, the application of pesticides along with irrigation water (pestigation) is becoming more widespread and popular. The use of insecticides when applying them along with irrigation water on reclamation systems (insecticide method) is a reliable way to reduce the number of dangerous pests. The advantage of this method is the possibility of timely delivery of plant protection products to crops during their critical periods, and rapid application of pesticides regardless of weather conditions. The use of insecticides along with drip irrigation to control owlet moth caterpillars was carried out in the II-III decades of June. The most effective products were: Woliam Flexi 300 SC, Ampligo 150 ZC FC and Enzhio, 247, SC. Among the one-component products reliable protection of crop plants was provided by Actara, 240 SC. Under drip irrigation, owlet moth larvae control proved was rather effective, reaching 85,7-100%. On the variant with the maximum rate of insecticides, the highest efficiency was provided by the preps of Woliam Flexi 300 SC, Ampligo 150 ZC and Enzhio, 247 SC (97,1-100%). Against the larvae of Agriotes the reliable protection of corn when applying insecticides along with drip irrigation, was obtained on the variant with Voliam Flexi 300 SC, KS, where having an application rate of 0,3 l/ha, the protection level was 97,1%. Reduction in the number of owlet moth caterpillars and Agriotes arvae on the variants of the experiment provided crop density and enabled to obtain a higher yield of corn grain. When applying  Woliam Flexi 300 SC, Ampligo 150 ZC and Enzhio, 247 SC, at the maximum application rates, the crop density averaged 84-88 thou /ha. In general, on the variants of the experiment when the maximum rates of multi-agent preps were applied, the maize productivity was 2,0-2,4 t/ha. higher than the figures on the reference variants.