Facing competition from global batik producers with prices that tend to be cheaper, MSME Batik Jonegoroan faces serious problems in its sales performance. This study aims to analyze the development of comparative product advantages sourced from the company's market sensing and innovation capabilities. Products with comparative advantage based on regional ethnic characteristics are expected to reclaim market share from Jonegoroan Batik. A total of 194 owners of SMEs producing Jonegoroan batik were sampled in this study. Structural equation modelling analysis with smart-PLS software shows that market sensing capability, innovation capability, and iconic ethnic product positively affect MSME performance. The indirect effect test proves that iconic ethnic products perform a mediating function in the relationship innovation capability and MSME performance. Meanwhile, the iconic ethnic product is not a mediating variable for the influence of market sensing capability on MSME performance. This finding implies that MSMEs with innovation capabilities should emphasise the orientation of developing comparative advantages of products based on ethnic characteristics to increase innovation and ultimately achieve company performance. The research limitation is related to data collection, which only involves one of the many MSME sectors that may affect the generalization of the research results.

The Corona pandemic has occurred globally by closing access to residential areas by residents from immigrants and foreign traders. The protection of the area has caused almost all business activities of members of Paguyuban Jamu Gendong Desa Ngablak to stop because they cannot sell directly to consumers. The MSME empowerment program for Herbal Medicine in Ngablak Village aims to provide sales solutions for business actors without direct contact with consumers. Social media and e-commerce-based marketing assistance aim to increase the sales turnover of herbal medicine through direct orders for herbal products from Ngablak Village herbal producers by consumers. Meanwhile, the development of ready-to-brewed herbal products is expected to provide a more comprehensive market share with herbal products with a longer shelf life.

The main problem with social programs such as tourist village development is that the individuals involved have the option of making the program their main job or just a side activity. Therefore, there is a strong indication of less participation and performance of the tourist village managers. This study aims to analyze the performance of tourist village development actors in the Bojonegoro Regency based on self-efficacy, personal networking, and public service motivation. The research sample was 225 personnel for developing tourist villages in the Bojonegoro Regency, where the data were taken through a questionnaire. Multiple regression analysis was used for data analysis. The statistical analysis results found that self-efficacy and public service motivation had a significant positive effect on performance. In contrast, personal networking did not affect the job performance of the volunteers for tourist village development. From a theoretical perspective, the results of this study imply that self-efficacy and personal networking have an important role in improving the performance of organizational members while the practical implication is that to improve the welfare of the community, non-profit organizations need to consider how to increase self-confidence and motivation to serve the community so that volunteers can complete well various tasks.