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Zoo theater is used by zoos as a means to influence visitor feelings and knowledge gain about wildlife and environmental themes. This study examined whether and to what extent zoo theater fulfilled these aims by investigating its impact on affect and cognition. The study consisted of an in-depth case study at the Central Park Zoo in New York, a location that has one of the most diverse zoo theater programs in the United States. Using a multimethod approach the study explored many facets of the Central Park Zoo's extensive zoo theater program. These included performances at a main stage, at exhibits, and in the children's zoo. The study found that the extent of zoo theater's influence on affect and cognition is dependent on a combination of a variety of characteristics that include the length of a performance, audience participation, the level of structure of a performance, the presence of song and dance elements, and the scale of the productions.