Abstract-Globalization remains a key force in driving Indian economy and India's dairy industry products acknowledge the demands and preferences around the world by the consumers. New imperatives like production systems issues such as animal welfare and environmental footprint, and also product quality attributes such as traceability and product safety. Dairy farmers need immediate solutions to retain their competitiveness and access to global markets and for this we need innovation which is important that the industry maintains a unified approach and adapts to the changing nature of the people involved. However, with increased pressure on local and central government on environmental management, there is need to recruit additional and more skilled people into the dairy industry. The longer-term success of the dairy industry will depend on attracting and retaining talented people and growing these individuals using effective skills development programmes especially for marketing strategies department. So this paper present marketing Strategies which focus on the actions the dairy industry needs to take to influence perceptible from the dairy farming system to the world.

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The present study was undertaken to examine the level of technology adoption and yield gap in red gram production in Gulbarga district of Karnataka. Primary data were collected from selected sample respondents (36 small, 15 medium and 9 large) while data related to research station yield obtained from Agricultural Research Station, Gulbarga. In order to measure the level of technology adoption, the technology adoption index was used, while for yield gap analysis the difference between potential farm yield and actual farm yield was taken into account. The results indicated that out of the selected 60 farmers around 90% were observed under the category of medium to high level of technology adopters and technology adoption index was highest on large farms followed by medium and small farms. The total yield gaps as per cent to average research station yield were 38.67, 39.42 and 40.38 per cent on small, medium and large farms respectively. Thus, there is ample scope to raise the productivity of red gram in the study area.