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Building a teaching and learning strategy is an essential task for both lecturers and students. Innovation in methods and forms of teaching and learning, and in conducting examination and evaluation are in the direction of developing and promoting students' creativity. However, not all lecturers and students deeply understand and effectively use this strategy in their teaching and learning. To develop active and creative teaching and learning strategies, both lecturers and students must develop their own strategies, that is, teachers and learners must understand the nature, objectives, motivation, teaching, and learning methods. This study uses the survey method to describe the correlation between the lecturers and student. Respondents included 1.000 students and 130 lecturers at ten major universities in the Ho Chi Minh City of Vietnam. Data obtained from the interviews and questionnaires was used to analyze the current teaching and learning model in the sampled universities along with the advantages and limitations of this model. Based on these data and analysis, we proposed a new paradigm in developing active teaching and learning strategies for lecturers and students, optimal methods for achieving the expectations from teaching strategies and active learning methods utilized by lecturers and students. Contribution/ Originality: This study contributes to the development of positive teaching and learning strategies, creating interest, and promoting students' self-study ability. At the same time, it designs the basic contents of the strategy development process of teaching and learning for both lecturers and students.

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