In many ways modern linguistics is one of the most remarkable and successful scientific innovations of the twentieth century. It is related only to linguistic studies, but to other disciplines as well such as: philosophy, cognitive psychology, anthropology and literary studies. And to the present day modern linguistics is held up as a model of scientific innovation to other disciplines in the humanities. Pragmatics, a subfield of linguistics developed in the late 1970s, studies how people comprehend and produce a communicative act or speech act in a concrete speech situation. It distinguishes two intents or meanings in each utterance or communicative act of verbal communication. One is the informative intent or the sentence meaning, and the other the communicative intent or speaker meaning (Sperber and Wilson, 1986). The ability to comprehend and produce a communicative act is referred to as pragmatic competence which often includes one's knowledge about the social distance, social status between the speakers involved, the cultural knowledge such as politeness, and the linguistic knowledge explicit and implicit. Deixis belongs within the domain of pragmatics because it directly concerns the relationship between the structure of language and the context in which they are used. (Levinson 83, p. 55). It is often and best described as "verbal pointing", that is to say pointing by means of language. The linguistic forms of this pointing are called deictic expressions, deictic markers or deictic words; they are also sometimes called indexicals. Deictic expressions fall into three categories: Person deixis (you, us etc), spatial deixis (here, there), and temporal deixis (now, then).

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All linguists and literary critics are aware of the complexity of a literary text. The complete interpretation and understanding of such a text definitely requires some extra linguistic knowledge. According to the Reception Theory, a crucial element that defines the reception of the meaning of a text is the socio cultural background of the text itself. This article considers the socio cultural background as a kind of semantic implication. It aims at presenting a theoretical approach of this theory as well as introducing some ideas on how to identify it. It will also explain and analyze some very important notions relevant to the theory, such as the notion of the text, meaning, semantics etc. The examples provided to support the theory are taken from the work in prose of Martin Camaj. Camaj is well known for the vivid descriptions and representations of the northern Albanian lifestyle and costumes. In order to completely embrace the meaning of his text, the reader must firstly identify and analyze the socio cultural background.