After discussing the basis of business value and competitive advantage in today's economy, this article explores the nature of small business and the increasing interdependence of business practice. An examination of the potential business value of Internet technologies is followed by an analysis of some of the factors that account for the lack of successful small business deployments to date. Drawing upon the lessons learned from the deployment of the SME Gateway in South Africa, we highlight a number of pilot projects illustrating the importance of context in assessing critical success factors. We proceed to explore the role of business services providers and conclude by suggesting a road map for turning the promises of the Internet into reality for small and medium size enterprises.

No abstract

No abstract

While place branding practices occupy a growing space among territorial communities, the theoretical foundations too often remain hidden deep in the shadows of trade or academic reviews. This contribution returns to the definition of place branding to highlight its impact on the process of territorial transformation. Activity theory is then mobilised to establish an analysis grid that can be used by the stakeholders in charge of place branding initiatives. The example of the "Principality of Laàs" illustrates this implementation.

No abstract