Purpose This study aims to explore the association between the awareness of naturalized players and the awareness of recruiting naturalized players for national players among sport fans. Methods Survey was conducted among 1,050 fans in professional sport, amateur sport, sport cafes at portal website among which 928 papers were used for final analysis. Collected data was processed by using SPSS 21.0 program. T-test, one-way ANOVA, correction analysis and multiple regression analysis were conducted to test hypothesis. Results Gender, age, household, and field income showed significant differences in the awareness of achievement among the awareness of naturalized players by fans. Age, school, and field revealed significant differences in the awareness of attitude. Age, school, household income, and field showed remarkable differences in the awareness of field and age and household income showed critical differences in the ascription awareness. Negative awareness showed that gender, age, school, and income were significantly different and the tolerable awareness showed that age, school, household income, and field revealed significantly different among the awareness of recruiting naturalized players for national players. Achievement, attitude, and ascription factors had positive impacts, while field factors had negative impacts in terms of the influence on negative awareness among the awareness recruiting foreign players for national players. In terms of the influence on the tolerable awareness, achievement, attitude, and field affected positively. Conclusions This study demonstrated that fans need to be aware of trust and assurance on achievement, attitude, and field factors of players to induce the recruitment of naturalized players for national players in a tolerable way.
