This study investigated one technology that would allow for self, peer and group feedback for students. In order to enhance feedback given, the tool FeedbackFruits, allowed staff to implement in their course in a consistent and easy way. This study was conducted over two trimesters on the effectiveness, ease-of-use and the ability to be able to scale up across the university. Staff report they would use FeedbackFruits in the future and that students were generally positive with regards to using it. Although the study is continuing, the design-based research methodology allows for improvements in study design to be modified according to university needs in order to best evaluate the technology.