The Braga area is one of the cultural heritage tourist destinations in Bandung with the attraction of its colonial architecture. The emergence of new buildings in the region is presented without giving attention to the surrounding colonial buildings. The visitor’s perspective on the Braga area is an important basis in regional growth and development. This study aims to find the perspective of visitors based on the correlation between their attraction and expectations of the Braga region. The method used in this study was mixed methods (qualitative-quantitative), and data collection was carried out using a survey through a freely distributed online questionnaire (snowball non-random sampling). The collected data is then analyzed qualitatively using content analysis and quantitatively using principal component analysis, factor analysis, and multivariate correlation analysis. The results of the study revealed the existence of two perspectives, namely appreciative and recreational. The appreciative perspective sees Braga as having an attractive heritage of historical buildings and hopes that Braga will become a conservation area. While the recreational perspective regards Braga as an entertainment area that is unique and hopes for the commodification of the Braga area.

Title: Visitor Perception about Attraction and Expectation of Braga Area, Bandung Bandung as a popular city for travelers has a variety of attractions, ranging from natural to cultural heritage tourism. One of the areas that designated as cultural heritage attractions in Bandung is the Braga area. Historical buildings in this area can be recognized by the art deco architectural style on the facade of the building. As time goes by, the city of Bandung start to develop, followed by the appearance of new buildings in several regions including the Braga area. This study aims to identify the attractiveness and expectations of the Braga area according to visitors' perceptions. The research used qualitative method by collecting data using surveys in the form of online questionnaires that were distributed freely (snowball-non-random sampling), while the data analysis used content analysis. The results of the study revealed that there were three patterns of perception between attraction and expectation of the Braga region, namely Braga as a cultural heritage area, entertainment area, and circulation pathways.