We studied the impact of WeChat public platform reading time (WRT) and mobile operating system (MOS) on WeChat reward intention (WRI). The participants included 210 Chinese WeChat users. We found that WRT had a significant positive effect on WRI. Moreover, MOS moderated the relationship between WRT and WRI. That's to say, users of using Android (vs. iOS) whose WRT had a stronger positive effect on their WRI. Our findings indicated that the author of WeChat public platform should recognize how much are the users' WRT and which is the users' MOS, and the author can develop differentiated marketing strategies based on the different users' WRT and MOS.

Based on organizational learning theory, using the sample of 1400 questionnaires, we text the impact of organizational error management climate on employee performance under the Chinese context. The results show that the positive error management climate directly affects the employee's contextual performance; the negative error management climate directly affects the employee's task performance.

With the progress of informatization in Vietnam, the Vietnamese have accepted online shopping, and the research on online shopping behavior of Vietnamese consumers has important theoretical and practical significance. Based on the "four streams" of ecommerce (flow of information, flow of trading, flow of financing and flow of goods), this paper conducts an empirical analysis of Vietnamese consumers' online shopping behavior. we found that education and monthly income have a significant impact on the amount of consumers' online shopping, while flow of information and flow of goods have a significant positive effect on consumers' online shopping frequency.

Based on the theory of information ecology, this paper explores factors that sinfluence users' information adoption behavior in virtual communities. It combines three core elements in information ecology: information, information man, and information environment. Using data collected from 401 users in virtual communities to conduct a hypothesis testing, the empirical results show that 1) usefulness has a direct positive effect on information adoption; 2) interaction of trust and security has a positive effect on information adoption.

This paper is based on the situation of whether there is a psychological gap (degree of regret and claim willingness) between different types of products (high price or low price) and price discount promotion. This paper uses empirical research to understand the consumer's reaction and make corresponding conclusions, and then gives marketing Suggestions. The results show that the interaction between income and discount presents a significant negative correlation between the two dimensions of the psychological gap (degree of regret and claim willingness).