This study aims to determine the effect of trust, service quality and product quality on consumer loyalty at CV. Naisha Madu Nusantara in Pekanbaru. The analysis used in this study is multiple linear analysis using SPSS Version 25 with a total sample of 96 respondents. Hypothesis testing was carried out using a simultaneous test (f test) and a partial test (t test). Based on the results of the study, it can be concluded that simultaneously and partially trust, service quality and product quality affect consumer loyalty at CV. Naisha Madu Nusantara Pakanbaru. The close relationship between the independent variable and the dependent variable is very strong with the contribution of the independent variable to the dependent variable of 78.40%. While the remaining 21.60% is determined by other variables not included in this study.

This reserch aims to determine the effect of skills and work commitment on the performance of PKS employees at PT. Kampar Tunggal Agrindo, Kampar Regency. The population in this study were all PKS employees at PT. Kampar Tunggal Agrindo by using the slovin technique by determining the sample to be 57 employees. Data collection techniques used are questionnaires and research files. The data analysis technique used is multiple linear regression analysis with a significant level (α) of 0.05. The results of this study conclude that skills and work commitment affect the performance of PKS PT. Kampar Tunggal Agrindo with a significant value less than 0.05. The results of the study using a partial test that work commitment has more influence on employee performance. There is a strong relationship between the variables of skills and work commitment to employee performance at PKS PT. Kampar Tunggal Agrindo.

This research was conducted with the aim of examining the Influence of Social Media Promotion and Word Of Mouth on Florist Consumer Purchase Decisions in Bangkinang City and the variables that influence Florist Consumer Purchase Decisions in Bangkinang City. The population in this study are consumers who make purchasing decisions on Florists in Bangkinang City. non-probability sampling technique, namely purposive sampling. Purposive sampling is a sampling technique with certain considerations. The sample that is set in this research is based on the calculation results, it is known that the number of samples is 96 respondents. Hypothesis testing using multiple linear regression analysis with the help of SPSS 23.00 for windows. The results showed that simultaneously and partially Social Media Promotion and Word Of Mouth. Influence on Florist Consumer Purchase Decisions in Bangkinang City.

This study aims to determine the effect of social media promotion and facilities jointly and individually on the decision to visit Andalus tourism objects. The analysis used in this study is multiple linear regression analysis with the number of respondents as many as 98 people. Hypothesis testing is done by f test (simultaneous) and t test (partial). Based on the results of the study, it can be concluded that the promotion of social media and facilities simultaneously influences the decision to visit Andalus tourism objects. Furthermore, based on a partial test, promotion of social media and facilities affect the decision to visit Andalus tourism objects. The close relationship between the independent variable and the dependent variable is very strong with the contribution of the independent variable to the dependent variable of 67.60 %.