No abstract

To obtain a comprehensive picture of current food lifestyle patterns, this study aims to identify consumer segments with a focus on health‐related considerations, and to profile segmented consumers based on demographic characteristics. As an adaptation of the food‐related lifestyle instrument, consumer segmentation indicators in this study capture four dimensions: ways of shopping; importance of quality aspect; healthy eating; and health practice. Nationwide data targeting U.S. food shoppers were collected from June 2016 to November 2019 (N = 20,827). Latent class analysis, a probabilistic model‐based segmentation approach, identified five distinct food lifestyle segments: passionately involved consumers (11%), nutrition‐focused consumers (30%), moderately involved consumers (17%), convenience‐oriented consumers (21%), and uninvolved consumers (21%). This pattern has differences as well as similarities with the one reflecting U.S. food shoppers in 2003 and those identified in Europe. In addition, these segments are made up of consumers with different demographic and regional characteristics. U.S. census regions, such as East South Central and West South Central, where there is a higher obesity prevalence, tend to have a larger portion of uninvolved consumers and a smaller portion of highly involved consumers (passionately involved and nutrition‐focused consumers). The resulting food lifestyle segments, consumer profiling, and regional comparisons provide insights into effective marketing communication and consumer education on healthy eating.

Global grapefruit production has been increasing steadily in the recent decade, reaching a historical record of 6.8 million metric tons in 2018/2019. This publication discusses grapefruit consumption as well as a grapefruit consumer survey in the United States. Written by Lijun (Angelia) Chen and Lisa House, and published by the UF/IFAS Food and Resource Economics Department, May 2021.

This study provides an overview of US food shoppers in 2017 and serves as a benchmark for analyzing consumer trends in the future. A nationwide sample of 5,993 adults, primary food shoppers in the United States completed a survey in 2017 to learn about food-related perspectives and trends. Consumers differ in food shopping outlets, grocery spending, response to food price increases, food-related attitudes, food and beverage consumption patterns, and nutritional perceptions.