Organizations in general, and higher education institutions in particular, had to face many challenges during the pandemic in order to carry out their usual activities. Since communications and interactions between universities and students were required to take place online, the messages sent by universities on their social media platforms held greater importance. In this regard, the purpose of the paper was to identify the promotion strategies used by European universities on Facebook and Instagram in the context of the COVID-19 pandemic. Thus, we were interested in identifying differences and similarities in the types of messages European universities sent on the two social networks, regarding the way they communicated about sustainability. The method used in order to conduct the research was content analysis, while having as an instrument a content analysis grid. We analyzed the activity of 20 European universities included in the World University Rankings 2021. The results of the research revealed that universities communicated more on Facebook than on Instagram, that the most frequent messages regarding sustainability were the ones about the actions carried out by universities in order to protect the environment, and that they registered a higher engagement rate on Instagram than on Facebook.
The digital economy implies structural transformation in many industries, including the energy sector, without considering the state specifics of the industry, for which full-fledged digitalization can be harmful. The aim of the study is to develop a methodology and to determine the level of digitalization in the energy sector in an intercountry context. Based on the methods of comparison and analysis, the work analyses the concept of “digitalization” and defines the indicators applied to the assessment of digitalization. The developed methodology is based on the index method, which makes it possible to assess the rating of countries by the level of digitalization in the energy sector. The article discusses modern technological development and socio-economic aspects that determine theoretical research and the development of digitalization in the energy sector. The reasons and stages of digitalization in the energy sector are highlighted. Using the comparison method, the analysis of existing approaches to assessing the digital energy of enterprises is carried out. End-to-end technologies are highlighted, as well as their practical application at the enterprises of the energy sector. An analysis of the key areas for the development of digital energy is presented. Conclusions are made about the feasibility of developing microprograms and the main directions of digitalization are highlighted.
In an economic environment with a perpetually increasing number and complexity of challenges, financial sustainability must be part of the development strategy of any company, emphasizing the good management of the patrimonial resources on the long term. The financial sustainability of a company is actually the ability to generate value with the help of a correct balance between investments and sources of financing. Simultaneously, within a company, the emphasis will be on the vigor of the accounting principle of continuity in long-term operations. Therefore, at the level of each company, managers are faced with challenges related to managerial decisions that would ensure financial sustainability. In Romania most of these companies are financed by bank loans, which leads to a lack of liquidity, which in turn triggers an increased risk of inability to make payments. In a company, financing sources have a strong impact on the liquidity risk, and, therefore, the higher the share of the equity in the company’s total financing sources, the lower the financial risk. The results of our research are relevant for providing useful information in managing the activities of companies. wineries and more. Correct and timely information can help a company to optimize its resources and, in addition, to perform a correct analysis. The aim of our research was to make a diagnosis based on documentation of financial sustainability and the factors that influence it. The case study was conducted at a wine company in Tulcea County, Romania, namely SC Alcovin SRL Măcin.
Within the framework of the article, a study was conducted on the problem of the socio-economic life of the post-reform landowner economy in the works of A. N. Engelhardt. It was established how much the population is aware of the specifics of the historical development of post-reform Russia, what is the significance of the contribution of A. N. Engelhardt to the development of the village, in particular, the landlord economy, how strong, in the opinion of local residents, is the role of the memorial source «Letters from the Village» in modern agronomy how they see the concept of «mining» in modern realities, is their definition similar to the definition of the second half of the 19th century. Within the framework of the article, a study was conducted on the problem of socio-economic life of the post-reform landlord economy in the works of A. N. Engelhardt. It was established how much the population is aware of the specifics of the historical development of post-reform Russia, what is the significance of AN’s contribution. Engelhardt in the development of the village, in particular, the landlord economy, as, according to local residents, a strong role of the source memoir «Letters from village» in modern agriculture, as they see the concept of «practicing» in the current situation, is similar whether their definition with the definition of second half of the XIX century.
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