Mobilitas masyarakat menjadi terbatas sejak masuknya virus Covid-19 di Indonesia. Kegiatan dalam dunia pendidikan dan perekonomian tidak lagi secara tatap muka tetapi menjadi luring. Keadaan ini membuat banyak usaha dan tempat hiburan tutup. Akibat langsungnya adalah PHK bagi para karyawan. Keadaan inilah yang memacu UMKM menjamur di masa pandemi. Hal ini memotivasi Tim Dosen dari Prodi Sarjana Akuntansi FEB Unpam untuk memberikan pelatihan digital marketing pada UMKM Artie Tasty yang merupakan anggota dari UMKM Pamulang Estate di Tangerang Selatan, Banten. Artie Tasty menjual makanan ringan, produk utama yang dipasarkan adalah risoles, rogut dan donat kentang yang diproduksi sendiri. Pelatihan digital marketing dalam kegiatan pengabdian masyarakat dari Tim Dosen Prodi Akuntansi Universitas Pamulang ini, diharapkan dapat menjadi solusi bagi Artie Tasty dalam mengembangkan media sosialnya supaya lebih menarik dan eye-catching serta memancing konsumen untuk melakukan pembelian yang berkelanjutan.

This paper discusses the strategy of developing a local economy based on regional superior commodities. Not many people can to process superior commodities into derivative products that have added value. Also, the limited access to price information and marketing networks forces farmers to sell their crops to collectors at a price that is determined unilaterally, which is why farmers do not get the maximum benefit. The purpose of this study is to formulate a leading commodity-based local economic development strategy to create competitiveness to improve the people’s economy. The method used is descriptive with a quantitative approach and is supported by location quotient (LQ) analysis, Shift-Share, and Value Added. To formulate a strategy used a SWOT analysis, to determine the program carried out by comparing current conditions with desired conditions and referring to the results of the SWOT analysis. The results of the study show that leading commodities are proven to have comparative advantages and have the potential to become the basis of regional economies. The integrated commodity product processing industry that produces a variety of processed products can provide economic value that increases the final value of superior commodities. Also, the activities of processing derivative products are also able to produce added value, provide profit margins to workers and employers, as well as contribute to other inputs for each kilogram of product produced. Processed products have the potential to provide high price margins to farmers and producers if the marketing system is more efficient. Based on the analysis-analysis, industrial clusters based on regional superior commodities can be developed.

Based on the Regulation Number 20 Year 2020 regarding Small Micro Medium Enterprise, Dian Mandiri Foundation is committed to be an asset for Indonesia in accordance with its vision which is to transform life through development of Small Micro Medium Enterprise. The commitment to develop enterprise is attained by helping business development their partners. In managing development of business, the partners often face problem in bookkeeping their business, especially at this pandemic covid-19. Therefore, by doing the community service activity from Universitas Pamulang, it is expected to become the solution to finance governance problem of Dian Mandiri cooperative's partners.

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College student represent young adult who are well educated especially comes to financial considerations. In daily basis, students need to make financial decisions in quick and accurate manner. One of them is about saving. Saving is known as an attitude as to how important future to most people. Saving is an action of keeping a part of income for future consumption. People have their own motives for saving their money. It is also believed that those motives are influenced by several things such as home education, school education and personal life-style. We are interested to study those motives, how they influences saving behaviour. We distributed questioners to University of Pamulang students and had received 100 answers which then we summarized and studied the results so we can have a good understanding on motives that influence on saving behaviour.