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Prairie strips on agricultural lands are supported by the Conservation Reserve Program and provide environmental benefits such as reduced soil loss and improved wildlife habitat. The current study measures the value that the public places on those benefits and if that value changes under different policy designs. The policy design varies by who runs the program (state agency vs. nongovernment organization) and who has enrollment priority (historically managed land vs. degraded land). Results from a choice experiment indicate significant overall public support for the expansion and that willingness to pay is highest with priority for land historically managed in conservation-oriented way.

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