Heurísticas são regras gerais de influência utilizadas pelo decisor para simplificar seus julgamentos em tarefas decisórias de incerteza. Com o intuito de entender as regras heurísticas no julgamento e na tomada de decisão, realiza-se uma revisão teórica, que prioriza as pesquisas de Tversky e Kahneman, englobando as heurísticas de ancoragem, disponibilidade e representatividade.
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