The development of ecologically safe rural production is currently one of the most promising areas of the agricultural sector. This necessitates the study of areas of greening of agricultural development, which aims to reduce the negative impact on the environment, improve the quality of agricultural products, compliance with environmental requirements in the process of its production. The article outlines the author’s concept of greening of agricultural production. It is substantiated that in order to ensure and develop the greening of agricultural production in Ukraine, there is an objective need to introduce digital technologies. This primarily applies to the transition of domestic farmers to precision of farming technology. The article is devoted to revealing the potential of precision farming technologies in crop production as a leading branch of agricultural production, the most important source of human food resources. The strategy of using precision farming technologies is aimed at maximally attracting and using various information to develop timely and effective agro-technological solutions, their optimization in relation to specific soil-climatic and economic conditions of agricultural enterprises, differentiated implementation of basic technological operations within the field to achieve maximum quantitative and qualitative indicators. The paper identifies the prerequisites that determine the choice of precision farming technologies, which are grouped into three groups: socio-economic, technical-technological, environmental. On the basis of the conducted analysis the estimation of application of digital technologies at the agricultural enterprises in the modern period is made. It is explained the need to increase the level of digitalization, which will provide an opportunity to use the latest advances in information technology. The examples of introduction of digital technologies in large domestic agricultural holdings are given. Economic calculations of the introduction of certain digital technologies into the production activities of the Uladovo-Lyulinetskaya Research and Selection Station have been carried out, which makes it possible to objectively assess the prospects for the practical use of precision farming technologies. The economic and ecological advantages of digital agriculture in the context of ensuring the greening of agricultural production are established. The factors that slow down the introduction of digital farming technologies in the activities of agricultural enterprises have been identified. Keywords: agriculture, agricultural production, crop production, digital technologies, digital agriculture, greening