The concept of discourse is fundamental to modern linguistics. Discourse is a connecting link for all linguistic research, and modern ideas about discourse, without exaggeration, reflect the process of formation of linguistic science. The purpose of this work is to analyze the linguistic and stylistic features of the dispute on the Internet, namely: the format of discourse, linguistic technologies, and modern language tactics. The subject of the study is the debate on the Internet as a way to find out the positions of the participants in the discussion. During the study, a number of general scientific methods were used: the method of analogy, the method of generalization, the method of observation, the method of comparison, the method of experiment, the method of analysis, and the historical method. As a result of the research, the format of discourse, linguistic technologies, and modern language tactics of debate on the Internet were analyzed. Thus, it is emphasized that in the debate on the Internet, a combination of verbal and nonverbal components of the message realizes such an important feature of media discourse as multimedia. Non-verbal means of communication become a kind of background for the message, which thus receives additional expressive-emotional-evaluative overtones, which helps to put in the mind of the recipient a particular idea. In addition, the extreme pragmatism of modern man creates new challenges for its information. Today, to enhance the "presence effect", it is necessary to create the illusion of a new reality, an integral part of which is Internet discourse.

The article is devoted to the individual author's neologisms in the TSNs of the famous Ukrainian writer Yurii Andruhovych. The analysis of the most productive ways of creating occasionalisms proves that lexemes create bright original images, convey emotions, clearly describe situations, are characterized by expression, emotional load, determined by the author's associative worldview. It is noted that in order to increase the effectiveness of the texts, to create a comic, the author actively uses such a stylistic technique as a pun. Paraphrases from the thematic posts of the writer are highlighted, which are marked by imagery, clarity of construction, and thematic acuity; being the second names of objects, phenomena, their important features, signs, the necessity of which is caused by the thematic direction of the author's text, stand out.