A set of criteria has been substantiated for evaluating the effectiveness of the implementation of the functions of the mechanism for ensuring the leadership effectiveness of the managerial staff of enterprises. The set gives a chance to make a comprehensive evaluation of the integral indicator of human resource management. This makes it possible to determine the effectiveness level of human resource management. The study carried out allowed to propose a functional and structural approach that includes the following functions: analysis and planning of personnel, recruitment and selection of personnel, attestation and evaluation of personnel, organization of labor relations, motivational support, creation of working conditions, information provision, development and training of personnel. Under uncertainty, its application makes it possible to evaluate the impact of the effectiveness of the human resource management on the level of productivity of the studied enterprises.

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The need to find new methods for managing socio-economic facilities, their innovation and investment activities is becoming urgent under the influence of integration and globalization in the economy, the rapid pace of scientific and technological progress, the development of information systems and computer technology. Under these conditions, the intellectual capital of the enterprise, the use of which is embodied in the planning and development of intangible assets, investment and innovation processes and the latest management systems becomes crucial. Therefore, the purpose of this study is to develop new approaches to the management of intangible assets based on the use of economic and mathematical methods and models. Based on the results of the study, the authors proposed a scientific and methodical approach to planning the development of intangible assets of the enterprise. The method of assessing the effectiveness of the plan of improvement and development of intangible assets of the enterprise was developed. The approach to the management of innovation and investment processes and the development of information technology in the enterprise is justified. This makes it possible to take into account all the changes occurring in all areas of the enterprise, as well as to determine the development of its information, intellectual, financial and organizational systems, which creates the prerequisites for quality information support for successful activities.