The article discusses the related to the study of assessing the competitiveness of enterprises, as well as improving the management system of enterprise competitiveness through the prism of modern management approaches. It is established that in the conditions of market relations an important element of the system of economic analysis of the enterprise is to ensure its competitive position. Today, the main criteria for the competitiveness of a modern enterprise are indicators that characterize the efficiency of production activities of the enterprise, the financial condition of the enterprise, the efficiency of sales and promotion of goods, the competitiveness of enterprise goods. Each of these groups is characterized by a set of individual indicators that need to be analyzed in comparison with similar indicators of competing companies. This is due to the fact that the competitiveness of the enterprise is a relative characteristic that can be assessed only in comparison with the performance of the enterprise with the corresponding indicators of competitors or base or reference enterprises. In this regard, it is necessary to ensure a systematic approach in determining the level of competitiveness of the enterprise and the development of a modern system of measures to improve it. The purpose of the study is to develop a system of modern practical measures to increase the level of competitiveness of the company "Concern Khlibprom". An analysis of the competitiveness of the company "Concern Khlibprom", which led to the conclusion that regardless of whether the positive trends of the overall competitive level of the company, there are some problematic areas of its activities that need to be eliminated so that the company can continue to maintain market position within domestic and foreign markets. As practical recommendations, it is proposed to use one of the ways of operational improvement in modern enterprises in the form of LEAN improvement – the introduction of LEAN-culture. In particular, it is proposed to increase the efficiency of fixed assets through the use of innovative approaches in the selection of equipment, equipment and organization of the technological cycle of production, as well as improving the staffing process by improving the skills of workers by improving their skills and efficiency.