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When producers of a chemical commodity wish to improve the quality of a particular product, or extend its uses, or expand outlets for it, they undertake a market survey. Actual and potential consumers are consulted to determine if the particular material meets specifications with respect to quality. Samples may be offered for test and application research. The superiority of the commodity in question over competitive articles of commerce is cited in an effort to arouse latent or dormant interest. Possible uses may be discussed with

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