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Lake management is typically approached from a biophysical perspective. Lake managers ask how lakes can be managed to sustain their ecological functions. The social value of lakes is usually given less attention. The present paper begins the analysis at the other end of the lake and society connection by posing the question: what social needs must be met to sustain society? The primary social needs of sustainable societies are outlined and then the contribution of lakes to each need is discussed. Lakes can only provide optimal social benefits if management decisions recognize the full set of potential contributions lakes can make to society and those management decisions are integrated to provided balanced attention to all values that lakes provide. The present paper expands the domain of values beyond the traditional environmental and recreational contributions of lake management to also include aesthetics, education, economic opportunity, emotional security, cultural opportunity, individual freedom and spirituality. Citizen involvement is essential in broadening the conceptualization of the lake values and in implementing integrated management plans.

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Eleven primary social needs are defined, which if attained, fulfil the generic needs of all societies. Balanced attention to all these needs is the key to sustainability. Based on an analysis of constitutions, media content, citizen surveys, and participant observation, such balance is compared in 28 countries. The dangers of prioritization in China (economic opportunity), Japan (economic opportunity), the former Soviet Union (collective security), and the United States (individual freedom/individual security) are explored in great detail. Finally, homeostatic social mechanisms designed to allocate attention to the full range of needs are discussed.