This work seeks, through the use of jargon from the internet and computing to make an analogy game to situations found contemporaneously in image, digital culture and architecture, showing the intertwining between many factors that increase the complexity of tasks and demanding answers that are also compatible. The essay seeks no to argue against technology and its use, but to discuss the pitfalls of the enchantment generated by its facilities. In this way, questions arise about how to face the problems of a world moulded by accelerated information and communication technologies, in which our ways of thinking are highly influenced by electronic mediation. Finally, it is proposed to discuss a dialogical and cooperative involvement between technology and man that emphasize possibilities and reenchants our tools to reformulate the architectural practice and promote openings for emancipation.