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Technology is placing new demands on the media industry. Creative output is no longer simply the content itself, but the 'containers' in which itOver the past five years I have been engaged in two big research projects. Unintentionally, they proved to be highly complementary. The first, earlier project explores leadership in legacy media during a period of extreme change. In essence, it involved asking over 32 CEOs, board chairs and senior leaders about their experiences of leading media organisations, and probing them on the major challenges posed by significant evolution that has

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