Social media allows customers and prospects to communicate directly to your brand representative or about your brand with their friends. However, the obvious question is: who are the people interacting online and how engaged are they in online activities? This paper aims to answer this question based on a study regarding the online activities of 236 social media users, by identifying different types of users, a segmentation of these users and a linear model to examine how different predictors related to social networking sites have a positive impact on the respondents' perception of online advertisements. The answer can help discover how to engage with different types of audiences in order to maximize the effect of the online marketing strategy.

No abstract

is paper aims two major objectives: (1) to bring forth and stress the importance of the market research's role in e cient and e ective decision making for the private (for-pro t) healthcare providers; (2) to present the importance and methodology of studying the private healthcare services demand. is latter aspect is highlighted by market studies through direct research of the consumer's perception on these services. Also, this paper aims to answer the question "how can a successful business be built on a more and more competitive market, and a market settled by more regulations than many other m arkets?" is is an essential question for all the managers who develop or wish to develop activities on the Romanian healthcare market.

The evolution of the society and that of the information and communication technologies of the last decades have brought great changes in the business world and in the way, companies relate and view the consumers. In this context of the everchanging world of the 21st Century, we must see how the concept of marketing has evolved in the last century and how these shifts must be applied in today’s world. Our paper presents a brief the evolution of the marketing concept from the first ideas of marketing in the beginning of the last century and up to our days, we underline the shifts that have occurred in an interconnected world from an exclusive to an inclusive approach, from individual to social actions etc. We also point out the need to change and adapt the marketing strategy to deliver value to consumers, employees, to business partners and vision to shareholders. We consider that delving further into these aspects will bring forth further knowledge and allow the companies and academics to understand better the changes that will come in the years to come

No abstract