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The purpose of this study is to examine the relationships between image congruence, tourist satisfaction and intention to revisit in marathon tourism. The results show that both affective image congruence (AIC) and cognitive image congruence (CIC) have a positive influence on tourist satisfaction and intention to revisit in the context of marathon tourism. The results also reveal that demographic and behavioural characteristics have a significant impact on revisiting intentions; and past experience of marathon tourism controls the relationship between image congruence and tourist satisfaction.

This study assesses the economic impact of three major sport events – the Formula One Grand Prix (F1), the ATP World Tour Masters 1000 (ATP), and the Shanghai International Marathon (SIM) – on the host city in China. To that end, the authors estimate the amount of different types of attendees at the events, calculate the total expenditures generated by attendees, assess the new money inflow into the host economy and conduct an economic impact assessment via an input–output model using computer software. The results of this study confirm the notion that major sport events can be used as tools to increase the economic activities of the hosts. Furthermore, the study proposes a useful method of assessing the economic impact of sport events in non-consumer-driven economies, such as China.

openAccessArticle: Falsecover date: 2015-08-01pii: S1441-3523(14)00095-3Harvest Date: 2016-01-06 13:08:25issueName:Page Range: 436-436href scidir: http://www.sciencedirect.com/science/article/pii/S1441352314000953pubType

The purpose of this study was to investigate the relationship among potential athletic donors' beliefs, attitudes, subjective norms, and perceived behavioural control on donor intentions toward green stadium initiatives (GSI). Research participants were university students (N = 186) who responded to a questionnaire designed to measure these related concepts. Hierarchical regression analyses revealed that attitude and subjective norm mediated the impacts of behavioural beliefs and normative beliefs on donor intentions toward GSI. These findings support the applicability of the theory of reasoned action (TRA) in nurturing donation behaviours in the collegiate athletic context. The discussion is focused on developing educational and promotional programmes to enhance beliefs, generate positive attitudes, and develop supportive norms. Implications for practitioners are further presented.