The purpose of this study is to describe the decision making process of purchasing hydroponic vegetables. This research conducted in Bandar Lampung City. The study was conducted on 42 consumers of hydroponic vegetables and 42 non-hydroponic consumers. This research requires a qualitative method approach. Analysis of the stages of consumer purchasing decision-making process used to determine consumer behavior in making purchases of hydroponic and non hydroponic vegetables. Stages in the process of making consumer purchasing decisions in choosing commodities include the introduction of needs, information search, alternative evaluation, purchasing decisions, and postpurchase evaluation.

Lampung Province has organic rice fields which always increase with a planting area of 65.78 hectares. The problem of farmers is the limited access to the organic rice market. Products can't be sold at organic prices; some are still sold by farmers at non-organic prices. Organic rice supply chain networks need to be identified by farmers so that farmers have market information and supply chain performance. For this reason, this research purpose to analyze the supply chain of organic rice in Pringsewu Regency. Data analysis method uses the concept of supply chain performance with the Supply Chain Operations Reference (SCOR) approach. SCOR consists of five elements including flexibility, reliability, responsiveness, assets, and cost. The results of performance organic rice supply chains at all levels in the attributes of flexibility and responsiveness have achieved the superior performance position. The performance of organic rice supply chains attributes of asset at the farm level only achieves an advantage. But the supply chain performance in the attribute of reliability has not been able to reach a good performance position. So, there needs to be an improvement effort through disciplinary shipping arrangements and product quality improvements to improve supply chain performance.

Meningkatnya permintaan pasar akan ikan mas najawa (Cyprinus carpio) perlu didukung oleh pasokan benih yang berkualitas dan tersedia secara konsisten. Salah satu kendala dalam pemenuhan kebutuhan benih ikan mas najawa adalah rendahnya kelulushidupan akibat penurunan kualitas air media budidaya. Metode sederhana yang dapat diaplikasikan dalam pengelolaan kualitas air adalah sifon dan aerasi. Penelitian ini bertujuan mengetahui efektivitas sifon dan aerasi dalam mempertahankan kualitas air serta pengaruhnya terhadap pertumbuhan dan kelulushidupan benih ikan mas najawa. Percobaan dilakukan pada pemeliharaan benih mas najawa selama 21 hari, pada perlakuan A (sifon setiap 3 hari sekali dan aerasi 15 jam sehari); B (sifon dua hari sekali dan aerasi 20 jam) dan C (sifon setiap hari dan aerasi sepanjang 24 jam). Pengukuran kualitas air, pertumbuhan panjang, berat dan pertumbuhan spesifik serta kelulushidupan dilakukan setiap 1 minggu sekali. Hasil penelitian menujukkan pertumbuhan panjang-berat dan pertumbuhan spesifik benih ikan mas tertinggi pada perlakuan B tetapi tidak berbeda nyata dengan perlakuan C, sedangkan nilai terendah ditemukan pada perlakuan A. Sebaliknya, kelulushidupan benih ikan mas najawa, pada perlakuan C menghasilkan nilai tertinggi sebesar 67,00%, diikuti perlakuan B (38,02%) dan perlakuan A (21,66%). Perbedaan kelulushidupan benih ikan sangat berpengaruh terhadap bobot total dan jumlah ikan yang dapat dipanen. Selanjutnya, perbedaan bobot total dan jumlah benih ikan yang dapat dipanen sangat berpengaruh terhadap keuntungan yang dapat diperoleh oleh petani ikan.

This research aims to analyse the stages of the consumer decision-making process for buying processed pepper products in Lampung. The research was conducted in several districts in Lampung. Primary data were obtained through direct observation and interviews using a questionnaire. The number of samples was 84 respondents. The data analysis method used in this research is qualitative analysis at the stage of the decision-making process. Analysis of the stages of the consumer purchasing decision making process is used to determine consumer behaviour in purchasing processed pepper products. The results of this study is that there are five stages in the consumer purchasing decision-making process in choosing, namely: (1) recognition of needs or problems, where most consumers choose with consideration of good quality, easy to reach and good taste; (2) information retrieval, mostly from oneself; (3) alternative evaluation, most of them buy because of quality and habits that have been done for a long time; (4) purchasing decisions, most consumers have planned to buy and buy products that look fresher; and (5) post-purchase behaviour, where most consumers feel satisfied with the product, so they make a repurchase of the product. Even if the product’s not available, most consumers are willing to look elsewhere.