Mainstream conservation has been long dominated globally by the protected area paradigm. This approach has been widely challenged in recent years, and new conservation initiatives have emerged. The situation is mirrored in New Zealand, where ongoing biodiversity loss has prompted reappraisal. Within this context, we highlight the plight of kiwi, focusing on Northland and efforts there to (re)make space for this iconic bird which is at risk of extinction. While the state has primarily responded by fortifying ‘islands’ on public conservation land, Far North communities are working in a variety of ways and localities, both within and beyond ‘the fortress’, to secure a future for the ‘people's bird’.