The economy of impressions in which the new level of interaction is formed between brands and target audiences gaining particular importance in new market reality. The company in a service sector, including higher education institutions, becomes the provider of “impressions” under these conditions. Impression economy includes art collaboration methods and tools in which different brands take an active part. Currently, cooperation between educational institutions and the art and cultural industries is becoming one of the effective mechanisms for promoting educational brands, increasing consumer loyalty, creating competitive market superiority. The article considers cooperation in the context of the Virtual Museum project between brands such as the Russian State Hydrometeorological University (RSHU) and the Russian Museum.

Development society brings many benefits to people and also brings many challenges. Those challenges seriously affect sustainable economic development, the life and health of all people in society. At present, issues that the whole society has been facing are: hygiene, food safety, environmental pollution, new epidemics, and exhaust of natural resources as well as warming up of the earth... To limit and solve the aforementioned issues, it needs close cooperation and support from all people and enterprises. Every individual, every organization is a part of society. The development of each individual and each enterprise is also the development of society and vice versa. The rise of society will also have a positive impact on each member of it. Therefore, enterprises need to raise awareness about sustainable development and act responsibly with the community and society. It is necessary and useful not only for enterprises themselves but also for the whole society. In this thesis, the author focuses on addressing the following issues: Carrying out social responsibilities associated with environmental protection in order to sustainably develop of Vietnamese enterprises, thereby finding the causes and proposing solutions to help enterprises fulfill their social responsibilities and protect the green, clean and beautiful environment in accordance with the standards prescribed by the Law on Environment of Vietnam in 2014.

Modern transformations in the economic life of society impose requirements on the reassessment of existing economic trends from the standpoint of the country’s economic security. In many regions of the country, the situation on the food market is far from ideal. A significant part of the food industry is controlled by transnational corporations, and modern own agricultural production does not cover the needs of the population for significant food products. This article reveals the development trends of the domestic food market. Particular attention is paid to the development of grain farming and the formation of the bread market.