The problems associated with the current trend in the consumption of natural food products, the sale of manufactured products, increasing the competitiveness of domestic products, foreign product intervention, ensuring the institutionalization of Internet commerce by the state are discussed in the article. The analysis carried out features of the introduction and development of efficient, digital technologies in agriculture. Also, promising areas of digitalization of the agro-industrial complex are highlighted by the authors. It was recommended to entrepreneurs to create such sites, the effectiveness of which reached the audience at an appropriate level, the volume of orders was maximum, which ultimately would increase profits and strengthen market position.