Modern market economy imposes fundamentally different requirements for the quality of construction. Currently, the stable position of the construction company in the contracting market is determined by the level of competitiveness. In turn, competitiveness in construction is associated with three indicators - duration, cost and quality of construction. And the quality gradually comes to the first place. The concept of the national policy of Russia in the field of quality of products and services quite rightly emphasizes that the main task of the domestic economy in the XXI century is to increase competitiveness due to the growth of quality. The authors used the developed technology for practical use, and the article presents the results this application. The proposed mechanism for strategic planning of the construction company provides an opportunity to systematically approach the issues of finding ways to achieve the well-being of the company in the short and long term.