Information seeking behaviour refers to the orientation of individuals in finding the different information sources and using the availed information in various circumstances. It also includes information retrieval, with its main focus is on understanding the need to seek information and process of using it. The present study deals with the information seeking behaviour of farmers of different cropping systems. The study used an ex-post facto research design. Ex-post facto research is an organised empirical study in which the researcher has no direct influence over the independent variables. A sample size of 300 was selected for the study. Information seeking behaviour was calculated by using a scale consisting of three subheads i.e., personal localite sources, personal cosmopolite sources and impersonal cosmopolite sources. It could be concluded from the findings that slightly above two-third of the farmers (67.00 per cent) had medium level of information seeking behaviour, less than one-fifth of the farmers (17.33 per cent) and only little amount of the farmers (15.67 per cent) had high level of information seeking behaviour. The study helps the various development departments related to agriculture and rural development to make relevant policies in suitable communication models.

India is the second most populous country in the world and likely to cross China to become the first. India is one of the countries with youngest population with about more than fifty percent of the population were under 25 years of age and above sixty five percent under the age of 65 years. Majority of the country’s youth lives in the villages. India relies on its young minds for the progress and development. Thus, it is necessary to study the characteristics of rural youth and in the present study extension agency contact of rural youth was elucidated. Extension agency contact refers to the extent of contact with various government and private extension professionals in order to get information that improves their socio-economic conditions. An Ex-post facto research design was adopted for the study. Two districts were selected for the study each from Coastal Andhra and Rayalaseema. East Godavari district was selected from Coastal Andhra and Chittoor district was selected from Rayalaseema purposively based on the rural population. The study revealed that more than two-thirds of the respondents (68.75 per cent) had medium level of extension contact, less than one-fifth of the respondents (17.50 per cent) had low level of extension contact and little more than one-eighth of the respondents (13.75 per cent) had high level of extension contact.