E-commerce has become one of the best significant businesses around the world. The tremendous development in online shopping makes the business easy to be global and increase the market segmentation for customer's demand. In World Wide Web huge e-commerce their owners in different geographical. So, this the paper focuses on identifying the main influencing factors on trust for e-commerce based on previous studies and result survey questionnaire. The result of this study clearly shows that which factor is more efficient on trust in e-commerce based on random sample customers in Saudi Arabia.

The case aims at highlighting the intra organizational negotiation challenges faced by Engro Marketing team for attaining sales targets. The problem is of goal incongruence and lack of communication regarding sales targets in the organization. Additionally, the structural changes which had added a new layer of management of Area Marketing Managers (AMMs) in Engro led to role ambiguities between the Area Marketing Managers (AMM) and the Zonal Marketing Managers (ZMM). The main challenges that Engro faces are: a) There was an urgent need for differing viewpoints on sales targets to converge to a joint goal setting pattern b) Up-gradation of skills was needed by AMM and ZMM with respect to increased listening and communication, facing and appreciating work-related conflict, working out interpersonal frictions and not using compromise as a basis for organizational decision-making, and c) A commitment to the strategic goals of the company needed to be gained by establishing clear responsibilities for implementing them.