Nickel is an essential metal in modern infrastructure, with significant uses in the stainless-steel industry for less than 65%. Nearly 70% of the world’s nickel laterite production comes from Indonesia and the Philippines. The high demand for nickel-based materials globally and the availability of nickel laterite ore in Indonesia make laterite nickel mining in Indonesia inevitable. Medium and small mining companies are more likely to have a more significant impact on the environment than large companies. Therefore, it is necessary to evaluate the implementation of environmental risk and impact management, and develop a company strategy. The research was conducted by qualitative method, namely by descriptive analysis and SWOT analysis. The data was collected in interview text, questionnaire results, field notes, documentation, photos, and videos. SWOT is one of the methods to analyze the strategy of an organization by identifying and measuring strengths and weaknesses, and opportunities and threats of the organization. Result is obtained score 3.77 (the X-axis), and 0.34 (the Y-axis) and will be plotted into a quadrant graph of the SWOT analysis method. The research resulted in PT. REI is in quadrant I. Therefore, the strategy would be utilizing the strengths and opportunities of the organization.