Cultural and local wisdom become one of strategy as counter culture. Value in local wisdom are developed, traced and analyzed in various aspects to be able to establish nation’s identity. This research is a development research with qualitative descriptive approach. Data collection was done by observation method, questionnaire and interview. Data analysis using descriptive analysis technique to describe the idea of ecotourism development based on creative industry with local wisdom in Palangkaraya. The creative economy in the tourism sector not only goes through something to buy but also begins to explore something to do and something to see through tour packages that offer hands-on experience and interaction with local culture. The development of creative economy through tourism packages will stimulate tourist destinations to create innovative products that will add value and competitiveness. The success of ecotourism development is inseparable from the role of local communities themselves, business managers, and local government support.