Purpose
The purpose of this paper is to analyze strengths, weaknesses, opportunities and threats (SWOT) of energy efficiency improvement of Iran building sector and develop strategies based on them and finally prioritize these strategies according to experts’ judgments. This SWOT analysis is developed based on a detailed study in Iran energy market along with consulting with several energy specialists and has not been conducted before.
Design/methodology/approach
Since SWOT analysis is not capable to rank the developed strategies, analytical network process method is applied to prioritize them according to experts’ judgments. Results are compared with the results of the hierarchical network process (AHP).
Findings
Numerical results show that modification of the energy tariff system is the most important strategy. Besides this strategy, four other ones are related to the role of government in Iran energy market, while the remaining ones can be accomplished by domestic or international companies. They are about worn out appliances, inefficient buildings and inefficient lighting systems.
Originality/value
The SWOT analysis and the developed strategies can provide an insight into the improvement of buildings’ energy efficiency in Iran and some similar countries. All the developed strategies have two sides. One is the regulatory and supporting role of the government and the other is about the investment and implementation considerations. As most of the required rules have been established, the ground is prepared for domestic or international investors to start or develop their energy-related businesses in Iran market.
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