The goal of the research is to create a methodological approach to the development of a strategy for efficient staff management in an oil company. The objectives of the research: to analyse the approaches to the evaluation of staff potential of a company; to finds those aspects and qualities that affect the staff management in an oil company; to offer a methodological approach to the strategy for efficient staff management in an oil company; to test the proposed approach in a real oil company. The object of the research is the staff management strategy in a company. The subject of the research concerns indicators and factors of strategic management of staff potential of an oil company. The methodology of the research includes methods of logical analysis, grouping and comparison, generalization, systemic approach. An integral indicator of the staff potential evaluation in a company was proposed as part of the factorial analysis method. The main results and conclusions of the research. The article offers the algorithm for developing an efficient strategy with a view to efficiently manage the staff in an oil company with a number of successive steps: from the evaluation of the level of the staff potential and factors that affect the efficient staff management strategy in an oil company to the recommendations on the selection of an efficient employment strategy. This algorithm offers a complex system of indicators for the assessment of staff system in an oil company and an integral indicator for the staff potential assessment; it also proposes a methodology for the selection of a strategy to manage human resources on the basis of the integral level of staff potential and the level of external environment factors’ influence. The proposed methodology can also form the foundation for the development of projects on the identification of priority development areas in human resource management in businesses and their introduction and of measures for improving the efficiency of staff management in companies.