The COVID-19 outbreak which pushed the public actors to seek out customized solutions adjusted for local development. The present paper investigates the role played by the public administration in rebuilding and supporting the tourist sector in Bukovina which has been severely affected by the restrictions imposed by pandemic. The study used a mixed research method: quantitative analysis (applied questionnaires) and qualitative research (interviews). Although the local administration has a limited jurisdiction of the territorial-administrative units, the current sanitary crisis along with the economic one have started to affect territories and populations more and more extended, which pushed the public actors to seek out customized solutions adjusted for local development. The results show that the types of governance applied by the county and local administration will have a decisive impact upon the recovery of the tourism sector.