This study delves into historical tourism information media in Jember from the public perspective. The study deploys descriptive quantitative approach. Research instrument operative in the study was questionnaire to garner data germane to public perspectives on historical tourism information media in Jember regency. The study was conducted by involving people who lived in Jember, with a total of 40 people. Data collected were put under analysis using SPSS, mainly with the aid of descriptive statistics. Based on the analysis and discussion, the historical tourism information media in Jember has provided satisfactory information. However, it also requires further improvement and development for improving the quality of information media. Information media can portray an outstanding branding image for Jember. The media can lend itself to showcasing Jember as a tobacco city and a Pandhalungan city. This is a huge potential for the development of historical tourism information.