No abstract

Background & Objectives: Promoting hospital services helps in lowing the cost of acquiring information, as it helps in informing the consumer about the services which they are now aware of, and also it may also help them in making appropriate choices of treatment. With an aim of promoting the super speciality services of the hospital, the objective of analysing the maximum utilized type of advertising tool by the organisation was framed in the present study. Methods: A descriptive cross-sectional study was carried in the super speciality hospital in a smart city for the period of six months (December 2018 to May 2019). A predetermined questionnaire was administered to collect the information regarding demographic profile and the study variable. Descriptive statistics is conducted.Results: Majority of the respondents (62.8%) were actively involved in face book, 16.4% in Instagram, 11.8% in you tube, 4.4% in twitter, 3.6% in LinkedIn, 0.6% in E-Commerce, 0.2% in E-Mail, 0.2% in browsing. The result highlights the level of influence of type of social media on the customers. Conclusion: The present study aimed at studying the role influence of social media as a marketing tool. This information is important for the health care organisation to plan strategies to increase the awareness of the people regarding the services that are provided in the hospital. The result showed that out of the total 500 respondents, 86.4% used social media for many purposes. Among these respondents 35.8% of them used Mass media, like newspaper, newsletter, advertisements on television, radio etc. This information can guide the hospital administrators to concentrate more on the specific social media used by the customers to give more information on hospital services.