National Agriculture Market (e-NAM) is a pan-India electronic trading portal that networks the existing APMC mandis to create a unified national market for agricultural commodities. The study investigated the knowledge level of e-NAM registered farmers about the features and functioning of e-NAM in Duggirala market of Andhra Pradesh during 2019-2020. A total sample of 120 farmers was randomly selected from six mandals viz. Kollur, Kollipara, Bhattiprolu, Tenali, Mangalagiri and Duggirala of Guntur district in Andhra Pradesh. The data were collected with pre-structured interview schedule. The knowledge on functioning of e-NAM was measured in three phases viz. gate entry, quality assaying and e-bidding. Majority of the farmers had knowledge on details of registration fee, details of quality assaying fee and provision of choice to accept or reject the bid in the gate entry, quality assaying and e-bidding phases of e-NAM respectively. Further, it was observed that majority of the farmers had medium level of knowledge on functioning of e-NAM. Knowledge scores were significantly related with education, extension contact, market orientation, income orientation, mass media exposure, risk orientation and social participation. All the selected eleven variables of the profile put together explained about 59.90 per cent variation in the knowledge of respondents. There is a large scope for imparting training to the farmers about various aspects of e-NAM in order to enhance its utilization effectively and efficiently.

National Agriculture Market (e-NAM) is a pan-India electronic trading portal that networks the existing APMC mandis to create a unifi ed national market for agricultural commodities. The study investigated the eff ectiveness of e-NAM perceived by e-NAM registered farmers in Duggirala market of Andhra Pradesh during 2019-2020. A total sample of 120 farmers was randomly selected from six mandals viz. Kollur, Kollipara, Bhattiprolu, Tenali, Mangalagiri and Duggirala of Guntur district in Andhra Pradesh. The data were collected with pre-structured interview schedule. The perceived eff ectiveness of e-NAM was studied and measured under three categories viz. process related eff ectiveness, price related eff ectiveness and features related eff ectiveness. Transparency in weighment (Z=1.79), minimization of commission charge (Z=1.67), enhancement of infrastructural facilities (Z=1.62) was perceived eff ective by the respondents among process, price and features related eff ectiveness categories of e-NAM respectively. Further, it was observed that majority of the respondents (54.17%) had perceived medium level of eff ectiveness, followed by low (23.33%) and high (22.50%) levels of eff ectiveness of e-NAM. It can be recommended to provide organizational facilities and support in the form of low-cost logistics, transport facilities, adequate infrastructure and proper trainings on awareness & usage of e-NAM for enhancing its eff ectiveness further.