YouTube adalah sebuah situs web berbagi video yang dibuat oleh tiga mantan karyawan Paypal, yaitu Steve Chen, Chad Hurley dan Jawed Karim pada Februari 2005. Situs web ini memungkinkan pengguna mengunggah, menonton, dan berbagi video. Video pertama yang diunggah di situs ini berjudul "Me at the zoo" yang menayangkan salah satu pendiri YouTube saat berada di Kebun binatang San Diego. YouTube juga menjadi salah satu aplikasi media sosial terbesar yang sering digunakan untuk melakukan pemasaran suatu barang oleh brand ternama. Adapun 5 brand sepatu terkenal di dunia yang sudah memanfaatkan Youtube sebagai media pemasaran, yaitu : Vans, Adidas, Nike, New Balance, dan Converse. Penelitian ini memiliki tujuan yaitu untuk menghitung kredibilitas dari akun YouTube 5 Brand Sepatu Terkenal di Dunia. Metode yang digunakan untuk penelitian ini yaitu metode eksploratif kuantitatif. Hasil dari penelitian ini menunjukkan bahwa brand sepatu New Balance mendapatkan peringkat pertama dan memiliki kredibilitas performa akun yang terbaik.
In this era of very rapid technological development, people certainly have felt the convenience of technology, teenagers in Indonesia themselves use technology a lot to communicate and find information. Every citizen has their respective rights and obligations in maintaining the integrity of the nation, but in reality at this time awareness in defending the country has not been able to be implemented. The attitude of defending the country must be owned by every citizen, seeing from the increasingly advanced digital era it has brought several negative impacts on the resilience of the country. The sense of defending the country is not only the responsibility of the TNI or the police, but the responsibility of every citizen. One form of non-defence of the state that often occurs in Indonesia is the spread of hoaxes. The spread of hoaxes is very fast in cyberspace because Indonesian people like things that are viral that make them curious. How to find out hoax news well, hoax news titles contain incitement, from unclear sources, and others. This can have a positive impact and we as a society are expected to make the best use of increasingly advanced technology. In addition, a new innovation and creativity is needed that can make it easier for people to understand the importance of defending the country.
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