Trained manpower that can infuse order into the system is the need of the hour. This could be the mostimportant contribution of well-managed companies that have developed a sound management cadre.Commercial organizations are best equipped to play a critical missionary role for two reasons- theirvast and influential presence as also sound environmental management which is good business. Issuesof social perspective now occupy important boardroom space. Corporate houses traditionallyemploying managerial skills to enhance the bottom line and shareholders value are increasingly reexaminingtheir managerial skill and policy mix. There is yet unrecognized but a significant corporatedemand for managerial resources which understand the social dynamics. For a long time there hasbeen a tradition of combining business and society to meet the needs of academic study and publicpolicy, but its primary concern has been to regulate and motivate business rather than re-orienting andtraining business personnel to work for public good.