Artificial intelligence (AI) is a field of study that focuses on the development and theory of computer systems that are capable of doing tasks that would normally need the intelligence of humans. Language translation, decision-making, and speech recognition are only a few of the tasks that, in general, need the use of a human brain to be performed properly. In the context of content delivery, an OTT platform (also known as over the top) is a platform that does not provide video via traditional cable or receivers. Video and audio distribution via the internet without the involvement of a multiple system operator (MSO) is referred to as online video and audio distribution. When it comes to the administration and transmission of information, there are several options. Viewers are able to access it from any place at any time and save it for later viewing convenience.

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The WHO, in collaboration with national and international health authorities, set the standard for preparing global healthcare systems facing the pandemic which claimed more lives than any other single disease during the corona pandemic. The preparedness and management of the pandemic, being the subject of national priority, witnessed concrete measures taken by the Indian Government to fight the pandemic with executive support of the Ministry of Health and other nationwide Health Services. Ayurveda, an Indian indigenous wholistic healthcare approach, was widely adopted at large. Ayurvedic medicine producing companies saw exponential growth in their revenue during the period of pandemic. This chapter aims at exploring responses of certain constituents of the Ayurvedic treatment system in India—the leading Ayurvedic companies and AYUSH department—to the coronavirus pandemic. The Ayurvedic companies and the AYUSH department responded to the pandemic in a varied way including product diversification, digital marketing, and promotion of yogic exercises and herbal remedies.

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